The Vodka Project - Searching for the heart of the Polish spirit

On St. Patrick’s Day, my attention was drawn to an old press release from Irish Distillers, which quoted Pablo Picasso as the source of the following statement: “The three most important things in the past century have been The Blues, Cubism and … Polish Vodka.”  The company held a special dinner to celebrate the arrival of two premium Polish Vodkas - Wyborowa Exquisite and Zubrowka Bison Grass – in Ireland. At the reception, the Domestic Commercial Director told the guests: “We in Irish Distillers are delighted to provide Irish consumers not only with a variety of premium and super premium vodkas but also a selection of vodka from Poland, the home of vodka.  Our Polish vodkas combine authentic Polish heritage, innovative packaging and the highest quality spirits.”  Guests were welcomed with Zubrowka Green Destiny Cocktails and Chilled Wyborowa Exquisite.  Wyborowa Expresso Martinis were served after dinner.  Vodka now has a 40% share of the spirits market  in Ireland.