Inspired by the possibilities of vodka consumption in Ireland and the rapidly expanding Polish diaspora, The Institute of Anglo-Polish Cultural Affairs was pleased to undertake some action research into the need for a similar institution in Ireland. Our primary fact-finding research took place in a bar or two in Roscommon. Members of the Institute were first treated to a walking tour of the town, and spent some time admiring the construction of the new fire station alongside the modern ring road, which was notably busy at all times of day. Unlike other parts of Ireland, there was little evidence of public art sited on the numerous flower-bedecked roundabouts.
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On St. Patrick’s Day, my attention was drawn to an old press release from Irish Distillers, which quoted Pablo Picasso as the source of the following statement: “The three most important things in the past century have been The Blues, Cubism and … Polish Vodka.” The company held a special dinner to celebrate the arrival of two premium Polish Vodkas – Wyborowa Exquisite and Zubrowka Bison Grass – in Ireland. At the reception, the Domestic Commercial Director told the guests: “We in Irish Distillers are delighted to provide Irish consumers not only with a variety of premium and super premium vodkas but also a selection of vodka from Poland, the home of vodka. Our Polish vodkas combine authentic Polish heritage, innovative packaging and the highest quality spirits.” Guests were welcomed with Zubrowka Green Destiny Cocktails and Chilled Wyborowa Exquisite. Wyborowa Expresso Martinis were served after dinner. Vodka now has a 40% share of the spirits market in Ireland.
