The Vodka Project - in search of the spirit

England, one dark winter nightPosted by brendan on 5th January, 2008.

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We’re sitting in a vodka bar in Walsall, one of many that have sprung up in every town and city centre. That’s Walsall, England, not Warsaw, Poland, though the way I pronounce it a lot of people may easily confuse the two. It’s my Black Country accent. A sensitive ear from the south of England might mistake it for somewhere north of the border, those syllables forged in West Bromwich confused with those of West Kilbride. 

In my old Hammond’s World Atlas of 1961, Walsall is a town 27 entries distance from Warsaw - conceptually and alphabetically separated by places such as Wangaratta, Australia, and Warri, Nigeria. It’s Tuesday in Walsall, it’s raining and miserable outside - snow is a forgotten phenomena in these parts and if it does snow then the country will come to an entire standstill for a minimum of 48 hours. But don’t worry about the weather, there’s live music in the vodka bar to cheer us all up. The promoter rang me up, encouraging me to come along, so three of us did. There’s maybe thirteen other people in the bar, including the staff and the band, which turns out to be one person with his guitar, microphone and small crackly PA. The band of one resolutely play on regardless, doing covers. An over-enthusiastic bartender (an Asian lad who reminds me of my dear friend Peter Singh in his youthful exuberance) does the rounds with a tray of shot glasses and demonstration tasters.

New flavours! Special promotion! Two shots for the price of one! he offers.
 
He means half-price, says Martin. Or the stuff they can’t get rid of. Or maybe just half-vodka?

Two shots for the price of one! he repeats hopefully. A bargain! Down them in one! he encourages. This is possibly because of the vile taste of these concoctions and not a cultural custom. His hair is gelled in impossible configurations which recall crystalline formations last seen under a microscope. He seems unable to speak without exclamation marks!

The vodka flavours on offer tonight might be described as variations on chewing gum, mixed with caramel or mint. They are sweet and sickly and – in the absence of any other taste – they certainly taste diluted.

So this is supposed to be a vodka bar? This is the question on the lips of the young Pole who has accompanied us. She isn’t much of a drinker and is clearly not impressed. She wears a perplexed look on her face for most of the evening. Taking a Pole to a vodka bar in Walsall never seemed a good idea. She said she would rather visit a Welsh castle or a bookshop in Hay-on-Wye. She looks out the window at the rain and the rubbish trickling along in the gutters.

I am told it helps if you get pissed in England a lot, she says to no-one in particular. She sighs and turns her attention to the music instead.

The one man band does songs by Oasis, The Beatles, Bob Marley. Then he gets a pint glass thrown at him, still full of lager. One of his friends and the promoter chase the glass thrower out into the street. The singer is disheartened and says he will only do one more song. I’m only getting paid in beer, he mutters, but I think he means lager.  He stares disconsolately at the array of flavoured vodkas behind the bar, carefully lit. He is performing in a dark corner to the side of the bar, where only five of the audience can actually see him. He offers to do requests but there are no requests.

This dark, dark night it seems to rain endlessly.

Short Vodka Stories No: 1
Walsall Council trading standards officers are warning people across the borough to watch out for counterfeit vodka. Following a Food Standards Agency raid on an illicit distillery in the north of England, council officers caution that bottles of the fake spirits may have found their way to Walsall.

Formal samples of the counterfeit vodka show methanol contamination is not an issue, but the percentage levels of alcohol found in each product were inaccurate and not that declared on the genuine products. Trading standards manager John Beavon said: “Walsall Council is committed to ensuring the safety of all our citizens and we would urge residents to watch out for these products. “It may be tempting for people to purchase counterfeit vodka, especially if it is cheap, but it is likely to be of poor quality and may be much weaker – or stronger – than the real product.”

Anyone finding vodka they believe to be fake should contact Walsall Council trading standards officers immediately. Food Standards Agency officers have received reports indicating that these products are available on sale in pubs and off licences nationwide. Walsall trading standards officers will be on the lookout for such products during the course of their routine inspections and they will take appropriate enforcement action if they find them.

found on Walsall MBC website, Tuesday, October 25, 2005

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